Tim Cook: Why I Fired Scott Forstall

In an interview where he explained why he fired Scott Forstall (who created iOS, the mobile software that runs iPads and iPhones)  Apple chief Tim Cook appears to be stating that cohesion within his top management team is what he values most, apparently above brilliance and innovation. Let us  consider that for a moment: My…

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Why Flipboard works

Flipboard works because it presents content in a typographically correct magazine format. It utilizes principles of good typographic design and applies them to web content. Flipboard makes a great case for usablity. Its awesome success demonstrates that users will reciprocate massively to good design. Handsomely so.

5 Important Tips for Writing Well

Convey just one idea in a sentence. You cannot make a complex argument in one sentence, so avoid the temptation. Use proper punctuation. The use of commas, in the right place, can help enormously. Abhor jargon. Avoid long words. Avoid the apostrophe - it is much abused in South Africa. Read what you have written,…

Can Usability be measured?

How does one measure Usability? In human-computer interaction, the clarity with which an end-user interacts with a computer application (typically a web site) denotes its usability. The end-user is usually a lay-person who is not associated with the development or administration of the application. Expert knowledge should, ideally, not be a pre-requisite for successfully using…

User experience in one word

Someone posted an interesting challenge today on LinkedIn - how would you describe user experience in a word? Some of the replies extravagantly mention return on investment (ROI), many had customer satisfaction and so forth. Hmmm... I'm afraid 'customer satisfaction' is a generic catch-all phrase and may perhaps be misleading. Most designers mean client satisfaction…

5 Quick Usability Points for Web Design

Use a clear and legible big font (san-serif works best usually) for your body text; Use a light, preferably white background, so your text stands out; Use carefully crafted short paragraphs and attempt to convey your message in as quick a read as possible. You may link to another page with the details, if required;…