1. American Airlines: iconic branding that turned into a modernist strange shape.

2. Pepsi: pointless design change at the tune of $1 million for the logo alone.

3. GAP: so bad the company had to revert back to original branding asap.

4. UBER: company subtly changing logo already, regrets making it too busy.

5. Instagram: lost its quirk and vintage feel with a logo that just blends in with all other apps.

6. Airbnb: weird shape trying to be too many things at once.

Hope you enjoyed the examples above, let me know if the comments if there are other branding ‘fails’ i should add to the list!

Answer by Daniel Buchuk

What are the least successful rebrands?

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