Answer by Matt Wasserman:

We'd all still be using Alta Vista.

Steve Jobs was never the kind of guy who understood how much money there was to be made by giving things away for free. He created products, not services, and he charged as much as he could for them. He left low price points for others.

Obviously Google had a lot of potential to make money on the back end. But Steve, especially back in 1998, was all about making money on the front end.

If they had gotten Steve Jobs instead of Eric Schmidt, Google would have died a young death because they had the wrong CEO.

What would have happened if Google got Steve Jobs as their first CEO instead of Eric Schmidt?


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