What we learn at school often scars us for our entire life:
On being unpopular: Most people who are adults now, do not speak up, in spite of knowing that their interests are being compromised for fear of being unliked. It is a subtle manifestation of the human dread of ostracism. Their fear is losing the affirmation that comes of being party to a group. This is something that society teaches us, right from our school days. The notion of popularity.
How can you be a successful entrepreuner if you are afraid of being unpopular? This can creep up on you. I caught myself attempting to explain a decision to a junior staff person. It is not the explaining that I later had an issue with, it was my own need for affirmation that I was seeking through that explanation that bothered me.