The ability to scroll makes a computer screen an infinite medium, theoretically. Unlike a piece of paper or book which has a specific size or number of pages that constraint the amount of content it can hold, one can scroll down a window on a computer screen endlessly.

Of course , reader fatigue is one factor that will limit the applicaton of this in real world scenario. Even so, I have often wondered at the propensity of web designers that cram as much text as they can into a small column, and have multiple links and heading and categories, all packed tightly together as if there is an imminent danger of running out of space!

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